Thursday, April 11, 2013

[Article] 130404 Sulli selected as endorsement model for Jardin's Cafe Real Ice Coffee


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Girl group f(x)’s member Sulli has joined in as the model for a coffee endorsement deal, which is a monopoly of stars.

Jardin, a corporation specializing in coffee, revealed through a press release on the 4th that Sulli has been selected as the endorsement model for convenience store take-out ice coffee brand Cafe Real.

Jardin expressed, “It was decided that Sulli’s bright and healthy image will appeal to those in the workforce and college students between the ages of 25 and 40, which is Cafe Real’s consumer base, and she was thusly selected as our endorsement model.”

It is said that at the endorsement filming location, which took place in March, Sulli led the filming with her signature lovable eye-smile and tireless energy as she carried out all of the poses perfectly.

A representative of Jardin’s marketing department said, “As Sulli can currently show off multi-faceted charms through not only her main activities as a singer but also through dramas and variety programs, we anticipate that she will express well the brand image of Cafe Real, which can be enjoyed in a variety of tastes depending on individual and personal tastes.”

Translation: 0wonhee @ iheartfx.com

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